Selling on
Selling on

Grow together

Are you looking for a reputable platform with a wide reach, clear retailer criteria and a fair fees system? Perfect! You need look no further. We would like to welcome you to as a retailer and are certain that we’re the right partner for you.

Selling on

A few things first: not just anybody can join the platform. It may seem strict at first, but it’s due to an important principle: at we only offer our customers products that we would sell ourselves. We hold our retailers to the same standards of quality, which ultimately benefits you!


Our (and soon your) customers know that products on must meet high standards in order to be listed. This level of compliance is not optional for us - it’s our mission.


You will also benefit from the high standards of product data management, for example. You will be more readily discoverable in our in-site search and have higher conversion chances on the customers’ pages – resulting in more sales for you!

How you benefit on

A partnership for success

Thanks to our decades of experience as a retailer, we know the challenges you face in everyday business. That’s why we want to make selling on as easy and convenient as possible for you. You’re not the competition - you’re our partner. You are essential in allowing us to expand our product range with our sights set on shared, long-term success. That’s why we interact with you on an equal footing, offering one of the fairest marketplaces in e-commerce for your sales goals.

Clear retailer criteria

Fair fees

Retailer-defined prices

Easy billing

Are we a good fit? 

If you’re still unsure if this is the right platform for your goals, we have prepared a brief check list for you. Find out if your products are a good fit for us and vice versa.

More Information


Sustainable production, fair conditions and trading transparently are the cornerstones of OTTO. Learn how you as a retailer can benefit.

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We keep the billing process as simple as possible so you can focus on selling.

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OTTO Partner Connect

OTTO Partner Connect is the partner portal that provides the ideal opportunity to sell your products to your customers and keep track of everything.

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We offer various services related to marketing, article-related services and analytics, and more are being added constantly.

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