Keeping people and the environment firmly in focus

Acting responsibly and economically while keeping people and the environment in mind? We are aware of our responsibility to society. As part of our enhanced strategy, we therefore pursue science-based climate targets, develop innovative packaging solutions and regularly review working conditions throughout our value chain.

 

More and more customers value verified labels and standards as well as transparent criteria throughout the value chain. We actively support this development by providing clear labelling and guidance. Join us in driving this development forward!

We take action

Our goal is to effectively and efficiently reduce negative impacts on people and the environment throughout the value chain. To achieve this, we have developed strategic targets that apply to OTTO as well as all companies within the Otto Group.

Our areas of action and goals at OTTO

We all care about the world we live in. Climate change, plastic pollution and poor working conditions are issues that matter deeply to us. As an e-commerce company, we at OTTO embrace our responsibility and focus our efforts on the following six areas of action:

Climate action

Keeping global warming within 1.5°C in line with the Paris Agreement

Together with the Science Based Targets initiative (SBTi), we have set a validated, science-based target: By 2031, we aim to reduce our carbon footprint by 42 percent, in line with the Paris Agreement’s 1.5°C target.

Circular Economy

Making products recyclable for multiple uses

One of our biggest and most important goals is to advance the circular economy. That is why, going forward, we will design products so that they can remain in circulation rather than being disposed of.

Materials & Products 

Products with certifications and standards
Here you can find an overview of the certifications and standards we recognize. If the required supporting documentation is provided, products can be labelled accordingly on otto.de.

Packaging

Less waste, more innovation
We use innovative and recycled materials to ensure that our packaging is recyclable and to reduce the need for virgin fibre.

Supply Chain

Establishing minimum standards throughout the supply chain
Our human rights requirements throughout the supply chain are set out in the Business Partner Declaration on Sustainability and the Code of Conduct. These include, among other things, fair remuneration, reasonable working hours, the prohibition of child labour, the protection of young workers, occupational health and safety, non-discrimination and the prohibition of forced labour.

Compliance

We set standards for the market 
We take responsibility for the products offered on otto.de and ensure compliance with both legal requirements and our own standards. Specialised tools help us continuously review the entire product range.

Additional Sustainable Projects & Initiatives

Wild Plastic

WILDPLASTIC

With the start-up WILDPLASTIC, we produce shipping bags made from plastic collected from nature. The collected plastic waste is cleaned and processed into granules.

Paludi-Biomass

Paludi Biomass

We are testing this material for our boxes. Paludi biomass is made, among other things, from wet meadow grasses harvested in re-wetted peatlands without peat loss.

Platz schaffen mit Herz

"Platz schaffen mit Herz"

With "Platz schaffen mit Herz", clothing finds new owners. Products that cannot be worn again are recycled. The proceeds from the donated clothing go to a non-profit organization. 

Cotton made in Africa

Cotton made in Africa

Cotton made in Africa empowers smallholder farmers to help themselves by supporting them in adopting improved farming methods that contribute to better living conditions.