Important to know

Before we can welcome you to as a merchant, we would like to provide you with some more important information. One of these is the terms and conditions for selling your products on We will also give you a brief overview of fees, commissions, as well as the shipping and returns process.

Requirements for merchants 


Selling on our website requires you have a business in Germany with a German legal form and a German tax ID.


As a retailer on you are the actual merchant interacting with the end customer.

Customer service

You must offer your own customer service in German for any questions customers may have.

VAT rate

You must sell products with a uniform VAT rate of 19%.


Retailers handle shipments to end customers and returns through a German warehouse. 

You meet our requirements?

Product Ranges 

Please note that currently we will not be able to show every single product range and certain product ranges will also not be offered in the future.

Product Ranges 

Currently you can sell products on the following assortment areas on


  • Drugstore: Beauty, drugstore and eroticism
  • Electronics & Media: electronics, household electronics, media, stationery & office supplies, software and technology accessories
  • Furniture & Living: household, lamps & Lightning, furniture, home decor & accessories, home textiles (incl. bedding)
  • Fashion & Lifestyle: clothing (incl. accessories), suitcases & bags, jewelery, shoes and watches
  • Garden & DIY:  bathroom & sanitary, DIY, electrical installation, garden, small iron, pet supplies and tools & machinery
  • Health: This includes medical products for everyday use
  • Sports & Leisure: baby accessories, arts & school supplies, musical instruments, toys, sports equipment & outdoor and bicycles & accessories

For a detailed list of which product groups from the above product ranges you can already offer on OTTO Market and which are currently not yet available for sale, please refer to our assortment overview.

Not allowed

Based on our values, the following products or merchants are excluded from sale on 


  • pornography, escort services, prostitution, sex tourism
  • military / weapons industry (except hunting and sport shooting equipment)
  • gambling services incl. poker and bingo
  • suppliers of content glorifying violence or drugs
  • sale of real furs, angora wool from angora rabbits and mohair from angora goats
  • sale of dog collars with electric impulses, spray function, ultrasound, barbs and spikes

For further information please see: 


List of prohibited products


Declaration on Sustainability

Fee & Commission 

When you become a retailer on, we offer a simple, transparent fee model. You  pay a monthly base fee of 39.90€ and a market-based commission on sold items. The base fee applies after you have concluded the contract with us and you are technically able to sell products on The contract can be terminated at any time with one month's notice to the end of the month. 
The commission varies depending on the product group. For more detailed information about each product group and what commission applies to them, see the assortment overview.

More Information


In our step-by-step guide, we will take you through the registration process at OTTO Market.

Learn more

OTTO Partner Connect

OTTO Partner Connect is the partner portal providing the optimal opportunity to sell your products to your customers and keep an eye on things.

Learn more

Service provider

We offer you the option of working with service providers with whom we are currently also partnered. 

Learn more


We offer various services related to marketing, article-related services and analytics, and more are being added constantly.

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