Important to know

Before we can welcome you to as a merchant, we would like to provide you with some more important information. One of these is the terms and conditions for selling your products on We will also give you a brief overview of fees, commissions, as well as the shipping and returns process.

Requirements for merchants 


Selling on our website requires you have a business in Germany with a German legal form and a German tax ID.


As a retailer on you are the actual merchant interacting with the end customer.

Customer service

You must offer your own customer service in German for any questions customers may have.


Retailers handle shipments to end customers and returns through a German warehouse. 

Product Ranges 

Please note that currently we will not be able to show every single product range and certain product ranges will also not be offered in the future.

Product Ranges 


  • Furniture & Living: kitchen & household goods, lamps & lighting, furniture, home décor & accessories, home textiles (incl. mattresses)
  • Fashion & Lifestyle: accessories, beauty, textiles, erotic, luggage & bags, jewellery, footwear, watches
  • Electronics & Media: office supplies, electronics, home appliances, media, software, tech accessories
  • Sports & Leisure: baby's accessories, craft & school supplies, musical instruments, toys, sports equipment & outdoor, bicycle equipment
  • Garden & DIY: DIY store, garden, pet supplies

Not allowed

Based on our values, the following products or merchants are excluded from sale on 


  • pornography, escort services, prostitution, sex tourism
  • military / weapons industry (except hunting and sport shooting equipment)
  • gambling services incl. poker and bingo
  • pay-per-call service providers (e.g. 0900 numbers)
  • suppliers of content glorifying violence or drugs
  • sale of real furs and controlled substances

For further information please see: 


List of prohibited products


Declaration on Sustainability

Fee & Commission 

When you become a retailer on, we offer a simple, transparent fee model. You simply pay a monthly base fee and a market-based commission on sold items. The commission varies depending on the product group. Detailed information about fees and commission rates will be provided here shortly.

Shipping & Returns 

The entire shipping process is a key factor for a good business relationship with your customers. We therefore keep this process as simple as possible for you:

Step 1

The customers order partner products at and we forward the order to you. 

Step 2

You confirm the order and dispatch the products from your warehouse. 

Step 3

If an item is returned, you notify us when the return has been received and we notify the customer. 

More Information


Sustainable production, fair conditions and transparent actions are the cornerstones of OTTO. Learn how you as a retailer can benefit.

Learn more


We keep the billing process as easy as possible so you can focus on selling.

Learn more

OTTO Partner Connect

OTTO Partner Connect is the partner portal providing the optimal opportunity to sell your products to your customers and keep an eye on things.

Learn more

Service Providers 

Our service providers are here to support you in different areas. We will routinely add providers which are a good fit for OTTO and you.

Learn more