Important to know

Before we can welcome you to as a merchant, we would like to provide you with some more important information. One of these is the terms and conditions for selling your products on We will also give you a brief overview of fees, commissions, as well as the shipping and returns process.

Requirements for merchants 


Selling on our website requires you have a business in Germany with a German legal form and a German tax ID.


As a retailer on you are the actual merchant interacting with the end customer.

Customer service

You must offer your own customer service in German for any questions customers may have.

VAT rate

You must sell products with a uniform VAT rate of 19%.


Retailers handle shipments to end customers and returns through a German warehouse. 

You meet our requirements?

Product Ranges 

Please note that currently we will not be able to show every single product range and certain product ranges will also not be offered in the future.

Product Ranges 


  • Furniture & Living: household, furniture, home decor & accessories, home textiles (incl. beds & mattresses)
  • Fashion & Lifestyle: clothing (incl. accessories), beauty, jewellery & watches, footwear & bags
  • Electronics & Media: office supplies, home appliances, multimedia
  • Sports & Leisure: baby's accessories, sports equipment & outdoor, leisure (toys, musical instruments & craft and school supplies), erotic
  • Garden & DIY: DIY store, garden, pet supplies

Not allowed

Based on our values, the following products or merchants are excluded from sale on 


  • pornography, escort services, prostitution, sex tourism
  • military / weapons industry (except hunting and sport shooting equipment)
  • gambling services incl. poker and bingo
  • pay-per-call service providers (e.g. 0900 numbers)
  • suppliers of content glorifying violence or drugs
  • sale of real furs and controlled substances

For further information please see: 


List of prohibited products


Declaration on Sustainability

Fee & Commission 

When you become a retailer on, we offer a simple, transparent fee model. You  pay a monthly base fee of 39.90€ and a market-based commission on sold items. The base fee applies after you have concluded the contract with us and you are technically able to sell products on The contract can be terminated at any time with one month's notice to the end of the month. 
The commission varies depending on the product group. For more detailed information about each product group and what commission applies to them, see the assortment overview.

Shipping & Returns 

The entire shipping process is a key factor for a good business relationship with your customers. We offer our merchants at an uncomplicated and simple shipping and returns process for their products via various carriers within Germany. For outbound shipping, you can use the carriers DHL, DHL Express, GLS, Hermes, UPS and DPD. For your returns, you can only use DHL, GLS and Hermes at the moment. For each order, a shipment number is required for the outward and return journey, which is used to create the return label and to track the return and order. In order for customers to be able to send a return, they register it in their customer account. Then we generate the return label from the data you have provided. In order to make this possible, we need the returns tracking number when sending your shipping confirmation. As soon as the return has been received by you, you notify us of the successful receipt of the return and we notify the customer and arrange for the credit note to be issued. 

Shipping Goods

If you offer shipping goods, you can use a shipping company of your choice. In this case, you are exempt from the return process described above. 

Merchandise Mail

Small-volume products cannot be sent in a letter, but you can use merchandise mail (Warenpost). It is possible to transmit the tracking number of the merchandise mail by means of the shipping type parcel. 

Step 1

The customers order partner products at and we forward the order to you. 

Step 2

You confirm the order and dispatch the products from your warehouse. 

Step 3

If an item is returned, you notify us when the return has been received and we notify the customer. 

More Information


In our step-by-step guide, we will take you through the registration process at OTTO Market.

Learn more

OTTO Partner Connect

OTTO Partner Connect is the partner portal providing the optimal opportunity to sell your products to your customers and keep an eye on things.

Learn more

Service provider

We offer you the option of working with service providers with whom we are currently also partnered. 

Learn more


We offer various services related to marketing, article-related services and analytics, and more are being added constantly.

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