Connect Your Store is a brand of ICO Trading GmbH and was created as part of the initiative launched in 2020 by Fortuneglobe. ICO Trading GmbH is part of the Fortuneglobe Group, which was founded in 2000 and currently employs around 100 people at three locations in Munich, Halle (Saale) and Dresden. The group also includes the companies Gute Marken Online GmbH, which operates e-commerce solutions for more than 60 well-known fashion brands, and Fortune Services, which offers extensive WhatsApp/conversational commerce and customer service services.

Already since 2014, the Fortuneglobe Group has been successfully operating "Click & Collect", "Click & Reserve" and "Extended Counter" solutions for its customers. Fortuneglobe was also among the first integrators to connect fashion brands to marketplaces such as Zalando via its own interfaces back in 2012. In 2018, ICO Trading GmbH was spun off from the Fortuneglobe subsidiary Gute Marken Online and transferred into an independent company.

Connect Your Store draws on the many years of experience in fashion e-commerce of the Fortuneglobe Group with a comprehensive range of services in the background to implement its mission of providing retailers with a simple, step-by-step, individual entry into e-commerce.

We are convinced that retailers can profitably complement and expand their brick-and-mortar business online to the benefit of all stakeholders - end customers, brands, and store retailers. We offer retailers the opportunities and accompany them on the right path to get there.

Successful with system, experience and passion. In partnership. Close to customers. Holistic. Transparent.

Connect Your Store brings the items from your stationary retail stores to OTTO Market.

With our easy-to-use web interface and our interfaces to your merchandise management/checkout system, we enable you to offer and sell your articles at OTTO, on other marketplaces or even with your own online store. You do not have to worry about contracts or coordination with the marketplaces. We take care of that for you.

• Reduced administrative effort for selling online
• Less effort for article data enrichment
• Minimal inventory management and marketplace connectivity costs
• Process complexity reduction
• Improved ranking on marketplaces
• Simplified accounting
• No fixed fees per marketplace