Go live incentive

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Go-Live Incentive for European Partners

Move fast and we double your retail media budget* on Sponsored Product Ads. If you go live on OTTO in less than 10 weeks we double your SPA spend during your first three months.

Apply now as a seller

How SPA supports your growth

Make your products more visible from day one
Connect with high intent shoppers and drive more qualified traffic to your listings
Turn increased visibility into efficient sales growth with measurable results

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Who can participate

New OTTO Market partners based in Europe, outside Germany
Join OTTO Market by November 30 2026
Complete your go-live in less than 10 weeks

*Terms and Conditions

Five Key Benefits of SPA

More Visibilty

With this performance-oriented advertising solution you stand out from the competition and attract the attention of potential customers.

More Time
Ad creatives are generated automatically based on your product data — saving you valuable time and getting your campaigns live faster.

More Sales:

With SPAs, the generated sales can also have positive effects on organic ranking and the overall sales of your products.

SPA Overview

More control

Advertising spaces are allocated through an auction-based system. With the CPC-based billing model, SPAs are efficient, cost-effective, and fair.

More Traffic

SPAs are displayed in highly relevant contexts, driving high-quality traffic to the products you promote.

Apply now as a seller

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